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Ten Tips to Finding Your Hero Content

What do you/your team get asked about – what problems do customers encounter and what are their pain points?

Identifying a Worthy Hero Topic

Your objectives should help you to determine your hero content topic. For example you may want to target a particular sector, or (subtly) point to an area of your own expertise.

Getting the Look Right

You’ve got the structure, the words and your hero content is compelling and engaging. 


The 7 Functions of Marketing & Why You Need Them All

Marketing is imperative to your business’s success, but it entails more than advertising your product or service. You’ll find seven functions of marketing that inform your team’s operations: marketing information management, financing, product and service management, pricing, promotion, selling, and distribution.