What do you/your team get asked about – what problems do customers encounter and what are their pain points?
Your objectives should help you to determine your hero content topic. For example you may want to target a particular sector, or (subtly) point to an area of your own expertise.
You’ve got the structure, the words and your hero content is compelling and engaging.
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Marketing is imperative to your business’s success, but it entails more than advertising your product or service. You’ll find seven functions of marketing that inform your team’s operations: marketing information management, financing, product and service management, pricing, promotion, selling, and distribution.
